I try to read something to build my business on a regular basis. Might be a writing book. Or a business book like this one. Persuasion: A New Approach to Changing Minds is a welcome addition to my library.
It was a fascinating read and full of interesting and applicable information in this time of social media and building online relationships through Twitter and Facebook, although that was not it’s focus.
Arlene Dickinson is a star on the Canadian hit show, Dragon’s Den. Their website says:
“Launching a business is no small task. No matter how big an idea you think you have, it still takes a lot of work and a ton of cash. Enter the Dragons’ Den, where aspiring entrepreneurs pitch their business concepts and products to a panel of Canadian business moguls who have the cash and the know-how make it happen. They’ve all been there themselves, so you better not walk into the Den unprepared. It takes more than passion to convince these boardroom giants that your idea is worth their attention. The Dragons are ruthless and rightly so – it’s their own personal money on the line.”
How did a divorced, thirty-one year old divorcee become the CEO of Venture Communications, one of Canada’s premiers marketing firms? The first third of the book outlines Arlene’s life. It details this journey to the pinnacle of business and life. And it shows how ‘Persuasion’ has been an important part of that journey. At times dark, at times bleak, Arlene’s story is always the story of victory over limitations. It shows that each of us, regardless of where we are in this moment, can achieve our wildest dreams.
In her opinion, persuasion must always be principled. It rests on Authenticity, Honesty and Reciprocity. Those are the same lessons, albeit in different words, that are used all over the ‘net to explain the ‘how-to’s of social media. Every expert I’ve read says that these three characteristics are necessary for successfully connecting with our readers and/or customers.
In the last section, Arlene talks about the Art of Persuasion. Part pop psychology, part business smarts she uses examples from her wide business experience to explain how to learn the art of persuasion. And how to use it to benefit both your business and your customers.
I don’t often buy books. Usually I borrow them from the library. But knowing a bit of her rags to riches story and curious about her amazing success as a female entrepreneur in the world of business, I plunked down my cash and settled in for a good read. I am so glad I did. It’s well worth every dime I spent.
Persuasion can be purchased through Amazon here.